Customer Engagement Lab (CEL)

Customer Engagement Lab (CEL)

Introducing A S Harrison & Co’s Customer Engagement Lab (CEL)

Launched in 2020, A S Harrison & Co’s Customer Engagement Laboratory (CEL) empowers customers and channel partners by providing advanced product development, formulation design, field trials, and testing. With cutting-edge facilities in Australia and New Zealand, the CEL bridges the gap between market needs and scientific expertise, ensuring that products are precisely tailored for diverse industries, including personal care, agriculture, food, home care, and institutional cleaning.

Enhanced Product Formulation and Testing Services

The CEL offers comprehensive formulation chemistry and analytical testing services, tailored to meet the demands of various industries.

By integrating customer and market insights from the earliest stages, our laboratory maximizes efficiency and effectiveness. Our team of experienced chemical engineers and chemists works closely with stakeholders to create innovative, sustainable formulations that meet specific customer requirements while keeping R&D costs manageable.

Bringing Together Stakeholders in the Innovation Chain

The Customer Engagement Lab is designed to foster collaboration across the innovation chain, uniting research, business, and production units to bring ideas to life.

Our CEL includes resources like custom-built facilities for product demonstrations, training sessions, and video conferencing, making it easy for all parties to engage with products and refine them as needed.

Ensuring Quality and Suitability with Unbiased Research

At A S Harrison & Co, we understand the importance of quality assurance and compatibility with business models. Through case studies and unbiased research, the CEL helps customers gain confidence in their choices, providing clear evidence that our products align with their needs and standards. This approach ensures that every product you source through A S Harrison & Co meets the highest standards of quality and efficacy.

Our Customer Engagement Lab is more than a facility—it’s a partnership hub where product success stories are crafted with precision, science, and insight. Whether you’re launching a new product or refining an existing formula, the CEL is here to support your vision.


OUR PRODUCTS

Success Stories

Product and customer insights

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A S Harrison & Co is committed to providing the highest level of customer service. Please drop us a line and we will get back to you soon.